Loungewear

Rosita on Angela.
My family has been making loungewear, pyjamas and embroidered fabrics since the 1920s. My husband, Tai, by chance had been a knitter – he was a track and field champion and his family made active sportswear in the 1940s – so it was always in our DNA. When we married in 1953, I knew that I wanted to do fashion. In 1958 we had our first success of an order of 500 shift dresses, in charcoal with an orange stripe, and in brown and beige with a purple stripe. It was very bold for that time. This was the year in which Angela was born. Our first atelier was 100 square metres on the bottom floor of our studio apartment – she grew up with two older brothers, Luca and Vittorio, and the factory was their playground. They played with the hanks, the trolleys, the yarns.

Angela was always very strong; more independent than her brothers. She loved to be glamorous; for Christmas aged four she asked for a beauty case, and my sisters gave her lipstick and rouge, and she came to Christmas dinner all made up. My grandparents were horrified. She started to look after the accessories in 1992, but she was always pregnant! One day she decided to prove to herself that she could handle a whole collection, so she produced an Angela Missoni line in the factory. There were no stripes, no patterns, just solid colours. It was good. After two years and four seasons, I told her I felt tired. She said she felt ready to take over [the creative direction] and the change was automatic. She was young, she had strength, the factory workers loved her, and there was nothing to explain because she knows how to produce a collection. It was the story of her life. We are very different – she is like a lioness, she is so protective of her children – but she keeps the family together. She is a mother hen.

CEO

Posted by admin | British women,CEO,CFDA Awards 2012,Uncategorized,Woman | | Wednesday 6 June 2012 1:50 am

JSW is the brainchild of Deiwght Peters, CEO of model agency Saint International. A former banker, he began scouting in 2000 and soon expanded into fashion event production. Style Week Jamaica was officially launched in 2005 and has since become a springboard for new models and designers. “I’m aggressive in terms of finding and developing talents and exposing them to a new clientele,” Peters says. “JSW is also a city branding exercise and the dynamics of the event are different to anything else.”

He has placed models with international agencies such as Elite, IMG, Muse and Storm and his marked successes include Shena Moulton, Tafari Hinds, Sam Taylor and Sosheba Griffiths. “Fashion is moving fast here and getting more exciting so I’m proud to promote it,” says NY-based Moulton, who is a favourite of Marc Jacobs, Jil Sander and Calvin Klein.

While local models can soar, designers struggle more due to huge shortfalls in terms of formal fashion education, PR know-how, retail space and access to fabrics. “There is a long way to go but the buzz and visibility created by JSW takes them to the next level,” says a determined Peters, who has forged connections with Parson’s The New School of Design in New York and the London College of Fashion and also supports a government-funded fashion programme for teenagers.

Saint International isn’t fighting the good fight alone, however. Its competition is Pulse Model Management, which has hosted Caribbean Fashion Week in Kingston since 2001. This year’s event runs from June 7 to 11 and boasts a performance by Estelle and fashion show by Cedella Marley (daughter of Bob). As it houses all shows in one indoor venue, the two warring weeks have different appeals yet together are helping to feed a growing home-grown potential for the business of fashion. “Jamaicans are the best dressed people in the world,” claims JSW designer Tanya Cameron. “So I believe that within the next five years, Jamaica will be the place to be for fashion.” Irie.

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