Grace Woodward

Posted by admin | Grace Woodward | | Tuesday 20 March 2012 1:56 pm

Grace Woodward wants us to wear what’s in our wardrobe.

Grace Woodward is the straight talking stylist who knows a lot about clothes, we catch up with her to find out her favourite trends for the coming season and what clothing she couldn’t live without

New research has shown that women are hoarding £1,212 worth of clothing in their wardrobes, we just can’t seem to let go of the things we own.

Yet despite having wardrobes filled with the latest fashion, 40 per cent of Brits claim to be bored with their clothes and only 3 per cent say they feel excited about choosing a different outfit each day.

Grace Woodward tells us what she thinks about this new research.

Women are hoarding more than a thousand pounds worth of clothes in their wardrobe, yet most women say they have nothing to wear. What do you think about this?

I think the culture of how we wear clothes has changed, we love the new and often over consume – the thrill of getting something new drives us to get more. When you have too many clothes it’s difficult to see the wood from the trees and many of us don’t actually know what is hanging in the wardrobe. Choosing an outfit becomes overwhelming, which is why women often feel they have nothing to wear (even though they have lots).

Personally I think we have too much choice and we don’t regenerate outfits like people did in the past.

How can women make more out of the clothes that they already own?

Firstly, caring for them properly is key – if you don’t hang clothes on the right hangers things can easily lose their shape and look scruffy. It’s also important to make the most of the space within your wardrobe. Never over fill – you don’t have to hang everything! I have a PAX wardrobe from IKEA that came complete with moveable shelves – great for storing foldable items like t-shirts and cardigans. Your key staples can still be at arms reach but wont clutter up the rails. Having the space to hang your clothes also helps you remember what you have, divide into dresses, skirts, trousers, shirts, tops, jacket etc. this will make it a lot easier to piece an outfit together.

What tips would you give to women so that they do wear more of their wardrobe?

Organisation is key  – if you can’t see it you won’t wear it. This doesn’t mean you have to have all of your wardrobe in view. I recommend taking some time to work out what key pieces you are going to wear over the next month. You can always move these to the front of the rail. Also spend some time creating different ‘looks’ that way you are planning ahead and it will save you time and energy each morning.

How much of your own wardrobe do you wear?

1000% of it!

Do you have many items that are still brand new?

No not one. I’m the kind of person who wears a new item out of the shop I usually love it so much I can’t wait.

Which three staple items should all women own?

A perfect white shirt, a black long sleeve body and an expensive pair of tights x 2. Also a piece of Chanel, big or small, eBay or boutique every woman should own something because it makes you feel like a woman – fact.

Which one item in your wardrobe couldn’t you live without?

If I were to go for minimalism I’d keep my Nike running leggings, running bra and a black T, even these look good with heels.

Which trends are you coveting for the new season?

I don’t really believe in trends but I would like another pair of bonkers shoes – there lots of silver going on at the moment, that seems quite fun.

What’s your ultimate buy for this coming season?

I’ve just bought an Alessandra Rich dress, the week before Sam Cam wore hers at the Whitehouse! In fact I wore the label for the last publicity shots for BNTM, so chic and cool.

Models ads

Posted by admin | Models ads | | Tuesday 20 March 2012 1:53 pm

New Israeli law bans underweight models in ads.

A new Israeli law is trying to fight the spread of eating disorders by banning underweight models from local advertising and requiring publications to disclose when they use altered images to make women and men appear thinner.

The law, passed late on Monday, appears to be the first attempt by any government to use legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could become a model for other countries grappling with the spread of anorexia and bulimia, particularly among young women.

The law’s supporters said they hoped it would encourage the use of healthy models in local advertising and heighten awareness of digital tricks that transform already thin women into illusory waifs.

“We want to break the illusion that the model we see is real,” said Liad Gil-Har, assistant to law sponsor Dr. Rachel Adato, who compares the battle against eating disorders to the struggle against smoking.

In Israel, about 2 per cent of all girls between 14 and 18 have severe eating disorders, which is a statistic similar to other developed countries, said anthropologist Sigal Gooldin who studies eating disorders.

The new law requires models to produce a medical report, dating back no more than three months, at every shoot that will be used on the Israeli market, stating that they are not malnourished by World Health Organization standards.

The U.N. agency uses a standard known as the body mass index — calculated by dividing weight by height — to determine malnutrition. WHO says a body-mass index below 18.5 is indicative of malnutrition, said Adato, a gynecologist.

According to that standard, a woman 5 feet 8 inches (1.72 meters) tall should weigh no less than 119 pounds (54 kilograms).

Any advertisement published for the Israeli market must also have a clearly written notice disclosing if the model used in it was digitally altered to make her, or him, look thinner. The law will not apply to foreign publications sold in Israel.

The law was championed by one of Israel’s top model agents, Adi Barkan, who said in 30 years of work, he saw young women become skinnier and sicker while struggling to fit the shrinking mold of what the industry considered attractive.

“They look like dead girls,” Barkan said. Critics said the legislation should have focused on health, not weight, saying many models were naturally very thin.

“The health of the model … should be evaluated. Our weight can change hour to hour,” said David Herzog, a professor of psychiatry and a leading U.S. expert on eating disorders.

Top Israeli model Adi Neumman said she wouldn’t pass under the new rules, because her BMI was 18.3. Neumman said she ate well and exercised. She said legislation should have focused on health and well-being, not weight.

“Force actual tests. Make girls go to a doctor. Get a system to follow girls who are found to be puking,” she said.

Legislator Adato said only 5 per cent of women had BMI that naturally fell under 18.5. “On the one hand, maybe we’ll hurt a few models,” Adato said. “On the other hand, we’ll save a lot of children.”

Pressure on the fashion industry has intensified in recent years, sparked by the deaths of models in Brazil and Uruguay from medical complications linked to eating disorders.

Uruguayan model, Luisel Ramos, 22, collapsed soon after stepping off the runway in August 2006, reportedly of anorexia-linked heart failure.

Other governments have taken steps to prevent ‘size zero’ medical problems, but have shied from legislation.

The Madrid fashion show bans women whose BMI is below 18. Milan’s fashion week bans models with a BMI below 18.5.

The U.K. and U.S. have guidelines, but the fashion industry is self-regulated. Unrealistic body images in the media are believed to shape eating habits, especially among young people, though there is debate about how influential they are.

Gooldin, the anthropologist, said young women used in television, movies and advertisements as references for the ideal body, rather than the women around them. “There’s a gap between our own bodies … and ideal bodies. They keep shrinking and getting smaller,” she said.

It’s not clear whether the law will have a measurable impact, because Israeli teens take their cues from both international media and local publications, Gooldin said. And the ban isn’t likely to affect many — there are only about 300 professional models in Israel, and only a few work abroad, said agent Barkan and model Neumman.

But Gooldin said it was a positive step to deal with a problem that has plagued Western societies.

Legislator Adato said she hoped Israel would be an example other countries could study.
“You don’t need to be underweight to be beautiful, or successful,” she said.

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